greenwashing

Where is Canada's Guidance on Environmental Claims

Where is Canada’s Guidance on Environmental Claims?

There continues to be increased global activity and enforcement around environmental claims and greenwashing, the practice of making false or misleading environmental sustainability claims. The U.S. is consulting on updates to its Green Guides, Europe is planning to introduce new laws to prevent greenwashing, and the U.K. is cracking down on net-zero claims. Which leaves […]

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Little Green Lies: Q&A with Author John Mullinder

The Paper and Paperboard Packaging Environmental Council (PPEC) sat down with its former and long-standing Executive Director, John Mullinder, who helped formed PPEC in 1990, and retired in February 2021. John recently published his new book, Little Green Lies and Other BS, which focuses on environmental claims and advertising; it is a follow up to

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Nothing is 100% recyclable or 100% compostable

Claims for 100% recyclable and 100% compostable seem to be proliferating. Are they accurate? Are they legal? Or are they just another form of greenwash? It’s not surprising that North American consumers are confused. Because in common speech, the words “recyclable” and “compostable” can mean three different things: technically recyclable or compostable, meaning that the

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False and misleading claims removed from IFCO website

The North American paper packaging industry has served notice that it will challenge (legally, if necessary) any false and misleading claims about its operations and environmental impact. Case in point: major plastic crate supplier, IFCO. IFCO is lobbying North American grocery retailers to move away from the traditional corrugated box system of delivering fruit and

False and misleading claims removed from IFCO website Read More »

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Environmental Labelling

Proposed environmental labeling system could lead to claims of industry greenwashing The US-based Sustainable Packaging Coalition (SPC) has transplanted a UK environmental labelling idea to a North American context and is encouraging Canadian companies to pilot it. While we commend the initiative, in our opinion there is a serious danger that companies adopting it could leave themselves

Environmental Labelling Read More »

British Columbia has golden opportunity to get it right.

British Columbia is the latest province in Canada to regulate extended producer responsibility (or EPR) for printed paper and packaging. Publishers, packaging brandowners and first importers (collectively known as stewards) have until November 19 to deliver a plan on how to do it. The big difference with BC is that industry will not only be

British Columbia has golden opportunity to get it right. Read More »

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